Sector: Consumer goods

Swedmart

Swedmart was a Swedish online retailer offering a range of high-quality products, carefully selected from top manufacturers. It was recognized as one of the leading and fastest-growing online retailers in Sweden, delivering a secure and inspiring shopping experience. In 2015, an exit was successfully made through a strategic acquisition by a competitor.

  • Founded: 2011
  • Sturia Investment: 2011
  • Growth since investment: 4000%
  • Type of venture: Private
  • Exit: 2015 (Strategic acquisition, market consolidation)

Overview

Swedmart is a specialized online store focused on selling a full range of bathroom products: shower cabins, shower doors, shower sets, shower panels, bathtubs, toilet seats, faucets, towel dryers, bathroom furniture and accessories. The company’s business model is based on direct deliveries from manufacturers, which allows it to offer competitive prices in a segment characterized by stable demand and high margins. Investments are targeted at strengthening market positions and expanding the customer base.

Location

Sweden

Venture Stage:

Exit